ANALISIS KEPUASAN DAN LOYALITAS PELANGGAN DALAM PEMESANAN TIKET PESAWAT SECARA ONLINE MENGGUNAKAN PENDEKATAN PARTIAL LEAST SQUARE (PLS)
نویسندگان
چکیده
منابع مشابه
Partial Least Square Regression PLS-Regression
PLS regression is a recent technique that generalizes and combines features from principal component analysis and multiple regression. Its goal is to predict or analyze a set of dependent variables from a set of independent variables or predictors. This prediction is achieved by extracting from the predictors a set of orthogonal factors called latent variables which have the best predictive pow...
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In a very competitive mobile telecommunication industry business environment, marketing managers need a business intelligence model that allows them to maintain an optimal (at least a near optimal) level of churners very effectively and efficiently while minimizing the costs throughout their marketing programs. As a first step toward optimal churn management program for marketing managers, this...
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Number of latents The same number of factors will be extracted for PLS responses as for PLS factors. The researcher must specify how many latents to extract (in SPSS the default is 5). There is no one criterion for deciding how many latents to employ. Common alternatives are: 1. Cross-validating the model with increasing numbers of factors, then choosing the number with minimum prediction error...
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Pls regression is a recent technique that generalizes and combines features from principal component analysis and multiple regression. It is particularly useful when we need to predict a set of dependent variables from a (very) large set of independent variables (i.e., predictors). It originated in the social sciences (specifically economy, Herman Wold 1966) but became popular first in chemomet...
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Audio signal information with high quality would help the television audience to increase the perception of the information displayed. Transmission channel capacity will become limited, while the need of channel communication is increased. The research aim is coding the audio signal on the low bit rate for saving the channel communication usage for digital television broadcasting. The research ...
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ژورنال
عنوان ژورنال: Jurnal Gaussian
سال: 2018
ISSN: 2339-2541
DOI: 10.14710/j.gauss.v7i4.28863